30-Part Checklist for a Profitable PLR Launch
Selling private label rights (PLR) has become a strong business branch for many online entrepreneurs. While others are immersing themselves into dropshipping, freelance work and the creation of digital tools, you could be creating that sells to a large or limited audience and make quick bursts of money anytime you need to.
If you feel confident in your ability to create content in any media format, or even to outsource the creation of it, you have a bright future as a PLR seller. What you have to be careful of is being desperate for money to a degree where you simply rip off another vendor’s ideas or copy, because then you’ll soil your reputation and others won’t want to promote for you.
PLR sales can be easy if you go about it the right way. Online entrepreneurs in every niche are hungry for more content because of their needs in catering to their own target audience.
They need everything from blog posts and emails to lead magnets and products to sell – and you can help them meet those needs on a regular basis by developing content they can rebrand as their own and use in their business for list building and profits.
Below, you’ll find a 30-part checklist with detailed information about how to implement each task so that you can hit the ground running with a content launch of your own that both customers and prospective affiliates alike will appreciate.
#1 – Grab a Good PLR Domain for Your Launches
Whether you are focusing on launches or going to build a store at a later date, you need a private label rights domain that you can create your sales letters on for your upcoming PLR launches.
You want the domain to reflect the fact that you’re a PLR seller and not just any marketer who happens to have slapped some content together for sale. PLR vendors know how to craft content that can be used in a flexible manner for their buyers.=
This domain will also host your joint venture (JV) pages where you will recruit affiliates from whenever your launch details are ready. The domain you choose can either be specific to a niche topic, or a broad content domain, depending on how you intend to sell PLR.
There are some PLR sellers who specialize in certain niche topics, such as self help and development or health and wellness. There are other PLR sellers who launch content on a variety of topics, including making money online, survival, pets, health, and more.
A broad domain might be something like PLRForMarketers.com. This would be beneficial for any type of marketer in any niche, and it would encompass all different kinds of PLR content.
If you only planned to sell Internet marketing or make money online content, you could have a niche specific domain such as MarketingSuccessPLR.com instead of a broad one.
After you get your domain, you may want to set up a WordPress blog and install some sort of page building plugin so that you can quickly and easily build the sales pages and JV pages for your launches.
#2 – Find Out Who the Heavy PLR Hitters Are and Start the Networking Process
When it comes to having a successful and profitable PLR launch, you want the best people on board promoting you. Because you don’t know the individual personalities of every vendor and affiliate, you need to go ahead and begin the networking process early on.
Many vendors and affiliates do not appreciate it when people they don’t know hit them up for a promotion without ever speaking to them previously. So you want to befriend these people on social networking sites such as Facebook and begin interacting with them so they can get to know you better.
In order to find out who the best PLR vendors and affiliates are, you will want to look on sites like Warrior Plus and JVZoo. Here, you will be able to see whose launches are doing well in the marketplace.
You will also be able to see which affiliates are ranking well on any contest listings. Some of these people who promote may or may not be PLR vendors themselves, but you still want to begin networking with them if they are promoting private label rights and succeeding with it.
Do some research to see who is not reputable, too. You don’t want to begin networking with people whose reputations will stain your own. You can usually find this out by chatting with others via private message – so start with someone you trust and look for who to approach and who to avoid.
#3 – Do Some Research on What’s Selling as PLR
The next thing you want to do is figure out what is selling in terms of PLR so that your launch will make a lot of money. This requires you to look at several things. First, you want to be looking for the topics themselves.
You’re looking to see which niches convert best in the online marketplace. Next, you want to begin looking at the slants that you see performing well. If you don’t understand the difference between topics and slants, a topic is something like weight loss, and a slant would be weight loss for women over 40.
You also want to be looking at the type of PLR that is being sold, whether it’s articles or full eBooks. And make sure you are studying the price points and other elements of the other vendors launches so that you know what is working and what isn’t.
The important thing you need to remember is that you don’t want to copy another vendor with what they are doing. This not only has an unethical feel to it, but it reflects poorly on you with both customers and affiliates.
Instead, you’re looking for patterns for the needs of the consumer so that you can develop your own system to serve them with private label rights content in your own way.
#4 – Look for Trends and Strong Evergreen Indicators for Content Ideas
Once you have an idea of the types of topics that sell well to PLR buyers, you want to start paying attention to any trends in those niches. When something is trending, it means it’s a hot topic and most online entrepreneurs will not yet have time to create the content needed to serve their audience with that topic.
For example, there are constantly new weight loss trends that rise and fall in the media and marketplace. If you can jump on one of those when it is rising in popularity, or even at the height of its popularity, you will ensure you have more buyers for your content.
You can usually find these trends on the covers of magazines, on news sites, and on social networking platforms. All of your PLR does not need to be a hot trend that you capitalize on.
Evergreen topics are just as popular among PLR buyers because they know the content will not become outdated, and they can continue promoting products from it or using it as a product to sell to their target audience.
#5 – Understand the Needs of a PLR Buyer
Next, you need to make sure you understand the needs of PLR buyers. There is an enormous amount of content required to become a successful online entrepreneur. Your content is the way you communicate with all of your prospective subscribers and buyers.
One of the biggest needs people have is articles, because it allows them to use them as blog content that can help them get their site ranked in the search engine results pages (SERPs).
Another need they have is content that can help them build a list. This includes a lead magnet freebie offer that they can turn into a PDF or use as video PLR and to give to new subscribers who sign up to their list.
They also need the nurturing email campaigns that get sent out to new subscribers once they get on their list. Your PLR buyers will also need product reviews they can put on their blog or in emails as well as on social media to promote products as an affiliate marketer.
And if they have a desire to become a vendor, they will need bigger PLR packs that they can sell as info products, either in text form as an eBook or in video form as a course.
Other PLR elements that are packaged up and sold to buyers include social quote posters for branding, sales and thank you pages, lead magnet pages with the copy included, printables and digital low content items, and more.
#6 – Determine What Will Go Into All Parts of Your Funnel
Instead of just having one small bundle, you want to come right out of the gate with a full funnel launch to maximize your PLR launch earnings. Many people are too intimidated to do this, so they simply launch a small, 10 page pack and then wonder why no one wanted to promote it or buy it.
In order to bring affiliates onboard, and even to convince your customers to buy from you, they need to associate your launch with value. If you are an unknown PLR vendor, and they don’t yet know your quality or ethics, you have to over deliver in terms of quantity so that it makes the risk they are taking worthwhile.
When you are developing a funnel, it allows the buyer to level up with their purchases instead of having to pay a lot of money up front. It also allows the affiliate to earn more on every level of your launch.
Make sure that your funnel increases in value and price at every level. If you want to include downsells, where you extract a smaller portion of an upsell and decrease the price, you can also do that.
Don’t make it so confusing that customers get stuck in your funnel and can’t figure out how to get out because you have too many upgrades and it leaves them frustrated and confused.
As far as what should go into your upgrades, you can put different types of content in your upgrades, such as starting with a package of articles for your front end and including an eBook, lead magnet, and product reviews in your upsell.
Another thing you can do is repurpose the content on the front end so that it comes in different media formats in the one time offer upgrade. A simple text eBook could be turned into an audio book file, a video course, and an infographic for an upsell.
#7 – Brainstorm an Outline for Your Content
If you are not experienced with creating content, it often helps for you to work with an outline that ensures you are delivering the best slant and comprehensive information for your buyers.
There are different ways that you can outline a product, from using a pen and paper to a digital word processor. But you can also use things like a mind map. This will allow you to see the main concept of the piece of content you are writing and then branch out into smaller, more detailed information.
In the beginning, you may want to loosely create an outline to see what all needs to go into the piece of content. Then, drill down on each item until you have exhausted it in the way that you feel works best for your PLR.
In order to make sure you have fully included everything that needs to be said, you will want to do some research on the topic to make sure there is nothing that you have accidentally left out.
You might visit forums and social networking groups to see what’s being discussed, look in the table of contents of published books to see if there is a topic you have missed, and check out news sites to make sure nothing has popped up that you weren’t aware of.
#8 – Decide on a Doable Launch Schedule
Next, you want to work on setting up a schedule for your launch so that you won’t be rushed, and neither will your affiliates. In order for this to be profitable, your content has to be the best it can be, and you want to give your affiliates time to create an exclusive bonus if they want to.
The first thing you want to think about when you are determining a launch schedule is how long will it take you to create the PLR content that you are going to sell. Some people can write 20 to 40 pages per day, and some people can only write two to three pages per day.
You want to make sure you include a buffer in case anything goes wrong, such as you getting sick with the flu one week. The last thing you want to do is be recruiting affiliates for a launch, where they reserve space in their promo emails for you, only for you to have to delay it because you chose a date that was too soon.
Another thing you have to take into consideration when you are mapping out your schedule is how long will it take you to set everything up. You are going to have to create your graphics, write your sales copy, set up your listings, etc.
You also have to wait for approval from the team at Warrior Plus or wherever you are going to be selling if you have no track record and you are not put on auto approval status.
You don’t know how long it will take for you to get that approval, and whether or not they will come back with any kind of note on something that you need to fix. Then, if you do have something wrong, you will have to resubmit your listing, and you don’t know how long that will take as well.
As far as the launch date itself, many people ask which day is the best day to launch on, and which time is the best time to launch. There is no set day of the week that is most lucrative for PLR sales.
However, when it comes to affiliates, they may not email out on the weekend, so you may want your lunch to take place on a weekday. Some people prefer not to do it on a Monday, when people are just coming back to work and busy and some people prefer not to do it on a Friday, when many people are getting ready for a relaxing weekend or going out of town.
But it’s all up to you and when you feel most comfortable, and a launch will take place over several days, so your affiliates can promote at any time. As far as the number of days your launch will last, it can be anything from four days to a full week.
The shorter it is, the more scarcity you have. But the longer it is, the more opportunity you have to bring in sales. Again, there’s no right or wrong answer in terms of length – you’ll get a feel for how long your launches need to be as time goes on.\
#9 – Map Out Your Media Options
Next, it’s time to figure out what media format you want to launch your PLR in. You might assume all PLR is text only, but it’s not! While text is certainly one of the most popular components, vendors also sell video PLR, images, and even audio!
There are only a couple of vendors selling video PLR right now, and these are usually over-the-shoulder tutorials for platforms that people don’t know how to use. You can speak on the PLR presentation, even though buyers will be purchasing it to use as their own.
Your customers can extract your audio track and add their own (and it’s helpful if you include a transcript of what you said so they can record their own audio for it). They can do this using a tool like Camtasia.
Some people will appreciate having someone else (especially someone with a good voice) create the videos and leave it as is because they don’t feel comfortable with their own voice.
There are some PLR vendors who will take their text content, such as an eBook, and record it as an audiobook or as podcast episodes that other marketers can use in their online efforts.
There are quite a few vendors who sell image-based or low content PLR where a design is the primary component, and there is very little (if any) text on the picture. These can be used for social marketing, printables, and more.
You can design things like journal pages, planners, calendars, and other printable designs you would find on sites like Etsy. There are many people who like a good social quote poster to include in their blog as well as on social networking platforms, and they can brand it with their own URL so that they get the traffic back to their site.
#10 – Get Two Lists Set Up for Your PLR Launches
Whenever you are planning for profitable PLR launches, you not only want to think of the immediate launch that you are working on, but also future launches that you will be releasing and hope to earn money from.
Therefore, you want to set up two different lists for these launches. The first will be the list that you put paying customers on. These are people who will be sent a confirmation email after they purchase your PLR so that they can subscribe to your list and get notifications of future launches.
If you want to, you can also create a lead magnet of free PLR for your site so that you can build a list of prospective buyers who may also be interested in all of your future launches.
Even your current buyers will appreciate subscribing to your list and finding a free gift waiting for them in the warm, welcome email. So you can put them all on the same list, or you can segment them so that you have buyers and prospective buyers on two different lists.
The second type of list you need to create is one for affiliates who will be promoting your launches. If your launch is do well for affiliates, they will want to have an extended heads up of what you have coming down the pipes in the future so that they can get prepared.
Some of the ways they will get prepared is carving out a space in their promo emails for your launch, creating a bonus for subscribers so that they can be competitive if there are any contests, and even creating some launch jacking blog posts so that they rank high in the search engine results pages (SERPs) for your launch early on.
You can even reward your loyal affiliates by putting together future deals just for the affiliates who routinely launch for you and who are on your list. For example, you might package up two or three bundles that you have previously launched, and discounted as a bulk buy for their subscribers.
#11 – Create Your Full Funnel Sales Copy
Next, you will want to create these sales copy for every element of your funnel. Your front end copy will be the one you focused on most, because you are convincing a buyer to spend money with you when they don’t know you.
Your one time offer upgrades will thank the buyer for purchasing the front end, and then present additional add on opportunities where they can save more money and get more content.
There are several elements you want to include in your sales copy, in addition to the usual headlines, storyline, bulletpoints, and call to action. You have to think about what PLR buyers are really looking for with your sales copy.
There are two things they want to know: how much are you giving them for what it costs, and what is the quality? Now there are a few PLR buyers who make decisions based off of quantity alone.
You could have the worst content, but if you gave them 80 pages of shoddy work, at a very low price, they would be satisfied. These are not the people you are targeting. You want to become known as a top tier PLR provider who sells to individuals that take their content seriously.
Usually, private label rights sell for approximately $1 per page, with the page being at least 400 words. But during a launch, these buyers will be able to get your content for approximately $0.50 per page or per piece.
It sounds like an extremely low price compared to a freelance service provider who charges $20 per page. However, you will be making up for it in volume of sales, and this content can be sold for years to come, which makes it an asset in your business that will earn profits for you.
You can take a look at competitor launches to see how they price the volume of content that they are selling. You’ll usually find a range of $0.50 per item to $1.00 per item, and there are certain minimums you’ll need to have in place in order to convince buyers to make a purchase and convince affiliates to promote for you.
As stated previously, no affiliate will want to reserve a spot in their promo emails for a $10 launch where they’re only earning $5 for their 50% cut. It’s not worth it to them when there are so many other lucrative options to promote in their emails.
You should aim for no less than 35 pages for a front end launch, priced at $17 if you’re going to be offering 50% to your affiliates. If you want to go lower, you might create a 15-20-page front end for $7-10, but offer 100% commission to affiliates on the front end, with 50% for the one time offer upgrades.
Your funnel needs to be priced right for customers who don’t know you yet, either. One way you can overcome their objections is by providing a sample of the content you will be selling to them.
This doesn’t have to be a large sample, but a screenshot of a few paragraphs, or a 30-second clip from a PLR video will suffice. This is often enough to show people whether or not your content and style of creation is going to mesh well with what they do online.
You need to make sure, on your sales copy, that you include the word counts, page counts, and minutes if you are creating video for each item in your PLR pack. if you are selling images, you want to let them know what size the images are, and what format they are being given to them in, including whether or not you are giving them the PSD files.
Another thing your sales letters have to include is your license. Every PLR seller has a different license, depending on what they want to allow buyers to do with their content. There is no one-size-fits-all license for private label rights.
This is very confusing to consumers, because they don’t know what’s allowed and what’s not with all of the content they purchase and download to their hard drive. That’s why it’s better to keep your license simple.
If you have 20 items they have to go through every time they use your content, they may start to avoid your launches and instead go with a seller that keeps it simple. A good rule of thumb is to remind people that they cannot use your name on the content, and they cannot sell the content as PLR.
Some PLR vendors also include strict rules about where the content can be used, and not used. They may or may not allow the content to be broken up or merged together. And some put a minimum price point on the content that their buyers have to sell it at as an info product.
Unless you plan to police people on a regular basis, it will be hard for you to keep track of every individual and what they are doing with your content. However, you will often have other buyers alert you to misuse of your product by other buyers, at which time you will have to handle the situation.
#12 – Set Up Your Warrior Plus Product Listings
Even before you begin creating the content, you can go ahead and get your listings and pages set up so that affiliates can begin to sign up and plan for the launch. The first thing you want to do is find a platform that you can sell your PLR on.
If you want to recruit affiliates, you can set up your own affiliate program using a tool like AMember. Or, you can use a platform like JVZoo or Warrior Plus to sell from, where they have a built in affiliate base who can find and promote your launch for you.
We’re going to use Warrior Plus as our example in this guide. The first thing you need to do is set up a product listing. Under your vendor option, you will go to products and create a new product.
The first thing you have to do is give your product a name, which should be the name of your PLR because this will be what will be shown to the buyer on the receipt as well as in the marketplace.
If you have a product image, you can upload it on this page. Or you can create a brand logo that you use on every product launch. Make sure it is 125 px x 125 px in size. you will also need to choose a category, which will be Marketing Education: PLR/Whitelabel.
Next, you are allowed to enter up to three keywords or phrases to describe your product. For the content type, you will just select other. You will not turn on the webinar option for your launch.
Next, go to product access and you can temporarily upload a dummy file to the download file option. you’ll come back here later, when your files are complete, and uncheck the area that says Keep Current File and upload your new files instead.
If you are going to be using a download page, you can post that URL instead. If you do have an area where you want the Warrior Plus team to be able to evaluate your files, you need to enter the login information and passwords under the Admin Access Info area.
Next is the licensing section. This can be a bit tricky on this platform, because neither of the two options really works for private label rights. The way their rules and terms are written, the extended use version sounds as if it gives the buyer the right to sell the product as is, which will be against your rules because you don’t want them turning around and selling your PLR to others unless it’s for read only purposes.
Therefore, you may want to use the personal use rights and include a note under the Additional Terms section. You may have a few buyers ask why it says personal use, if they fail to read the additional terms, but you can just explain it to them at that time.
It’s better to use that option than to use the extended terms, and have people selling your PLR and diluting the effectiveness of your content. Under the additional term section, you can simply explain that it is PLR and that they can’t use your name on it and can’t pass along the private label rights to others to use as their own content.
Next, you want to go to the section titled Refund Policy, Terms and Conditions. you will need to enter the number of days from the time of purchase that you will offer refunds. You can enter anywhere from zero days to 60 days.
If you have any custom note that you want to include, you can do that under the Terms and Conditions area. You also have the option to require an acknowledgement, which will show up as a checkbox on the checkout page, but you may not want to do this because it’s an extra step people have to go through.
The next section is titled Support Details, and this is where you will include an email address that you want customers to contact you at if they have any problems such as not getting their download link.
You can also include a support URL if you have a help desk that you want to send people to. If you include both an email and a URL, the system will default to give them the link to the URL and not give them the email address.
You can also turn on the sales notifications so that you get an email every time a sale is made for one of your PLR products. This is optional, but it does give you an immediate idea of whether or not your launch is converting for you if you don’t want to keep logging into Warrior Plus to check manually.
Next, you move to the Disclosures section. You’ll leave the Product Status alone at Open/Available for Sale (don’t worry – you’ll be setting the true activation date in the Offer).
Under Ownership, if you’ve created the PLR yourself, you’ll choose “I am the original creator and/or exclusive owner of this product.” Then you’ll check the Certification box to certify that you have the legal right to sell your product.
Pricing is next. You can do a Buy Now/Single Payment option (recommended), or a Subscription/Multi Payment or a Free Payment. If you want to put what the price will be after the launch pricing ends (which would be $1 per page), you can enter that under Regular Pricing.
Otherwise, just set the Sale Price for whatever you want your product to be sold at during the launch. After the launch ends, you’ll come back to this page to bump up the price to the post-launch full pricing.
If you’re limiting the number sold, set that here. If you want to have a major launch with affiliates, don’t limit it at all. Sell as many as you can – especially if you’re having a contest with prizes.
The next section is for payments. You can choose to sell via both PayPal and Stripe and this gives your customers options. You should leave off the customer fields of information collecting and you won’t do anything with the Cancel Recurring on Purchase, either.
Skip down to the Affiliate section and enter the commission percentage you want to pay your affiliates. If it’s the front end and you want to pay 100%, you can do that here. Or, put it at 50% if the price point is high enough.
Many people wonder what to put for the Warrior Plus commission. You can put anything you want – from 0 to 100%. Normally, people leave it at 50%, just what other affiliates earn.
Warrior Plus does send out an email on your behalf to the people who follow you through their site. They also have a bestseller list, where your product can get more sales and bring on more affiliates, so it’s fair to give them a cut for that benefit.
The next section is Integrations and Tracking, and here, you can set up your email autoresponder service and choose which list to put your buyers on once they purchase your PLR bundle.
Then click Save. You will do this for each product in your funnel – one for the front end, and one for each one time offer upgrade. So if you want to offer 100% on the front end and 50% on the OTOs, you can do that in the product listings.
#13 – Pull the Launch Together with a Warrior Plus Offer
While you have multiple product listings for every element of your funnel, you will only have one Warrior Plus Offer that will connect all of your products together into a funnel. From your dashboard, hover over the vendor option and choose the Offers section.
Then you will click new offer so that you can begin setting up the offer for your upcoming PLR launch. Give your offer a title. You’ll see a Main Page section where you can click Add a Product.
Choose your product from the Available Products list for the front end offer and click Save. You’ll click the Main Page area in green and click on Page Setup. Enter the sales page URL here and click Save.
If you have an upsell (or more), you can click on the area where it says Have an Upsell? Add your first one time offer upgrade here, and the URL for it as well. To connect the funnel, click on the + sign on the product that will say Add Upsell and connect the item you want to link to as an upsell or downsell.
You can see the Offer Map (Sales Funnel) visual at the bottom of the page to make sure it’s flowing correctly and connected the way you want it to be. For example, if someone buys your front end but passes on your first OTO, you can offer the second OTO as a downsell if you want, or kick them out of the funnel right then.
Next, click on Get Code for each offer page and paste the code for the buy button into your sales pages. Once it’s there, click on the ! in yellow to have the system make sure it’s in working order.
Once it turns green, it means it’s functioning properly. If you’re using OTO upsells, you have to also include the No Thanks option so that visitors can decline your offer. You’ll see this under a different tab whenever you click on Get Code and you can place it directly below your buy button on your sales page.
When your offer and content is ready, you’ll click on Submit Request so the team can review it (but not until the content is done). Log into your Settings for the offer and make sure everything is set up correctly there, too.
You can include an offer image, just as you did with your product image. You can also include a description up to 512 characters. Place your offer in the category of Marketing Education: PLR/Whitelabel and enter up to three keywords.
Under Availability, you can set the start date (it’s done in the CST time zone), and make sure you make your offer Public. If you want it to be eligible for Deal of the Day, you can tur that option on, too, but we’ll talk more about that later.
Scroll down to the Checkout and choose the Warrior Plus default option, unless you want some other image. Here is where you can enable coupon codes if you ever have a launch where you use one.
Then fill out the Affiliate Program information. You can write a message, include the URL to your JV Page which you’ll be creating soon, give a contact email, and have a list subscription option, too.
You can join the Affiliate Program Accelerator if you want and set limits on who can apply to be an affiliate. If you want to only allow people with a score of 50 or 60 and above, you can set that up now.
Keep in mind that if you approve everyone, you may put your account at risk if spammers or scammers decide to promote your product. Also, if you allow people with poor statistics to promote your offer, and they don’t convert into sales, it will drag your entire offer down so that it looks as if your offer is not converting.
#14 – Create a JV Page You Can Recruit From
A joint venture (JV) page is similar to a sales page, only it’s for affiliates and not customers. You are trying to recruit affiliates to promote for you, so you will include headlines that explain what the launch is about, the dates and times of your launch, and more.
You should include an image graphic that shows the layout of your funnel and how the customer will move through each product listing to the next. Include the price of the item as well as the commission level that you are offering.
You want to provide all of the details about every level of the launch. That includes every article title, word counts, page counts, minutes, and more. It helps to have swipe files that your prospective affiliates can use to promote your products for you.
You can have a variety of styles, such as long or short swipe emails. You can also have swipes for different days throughout the launch, such as launch day, mid launch, and the wrap up day when the sale is winding down.
Make sure you include a button throughout the JV page that tells people to click on it to go get their affiliate link on Warrior Plus. the link you will be sending them to can be found on your offer page.
Click on settings, and then go to the affiliate offer page and this will be the affiliate signup page that you will send people to. Here, they can see an overview of the launch as well as any products that are in the funnel. They will also be able to see a link to the sales page, so that they can get more information about your launch there.
#15 – Consider Hosting a Cash Prize Contest
Warrior Plus allows you to host contests for your private label rights launches. What you don’t want to do is host a contest where the prize is bragging rights. Nobody appreciates this, and it looks a little desperate as a vendor.
Instead, you can have a cash prize contest for as little or as much as you want. The safeguards you can have in place are that there will be minimums that the affiliate needs to sell or earn before they can place for a cash prize.
You always want to make sure that they have at least earned what the prize will be before you are awarding cash to people. To set up a contest on this platform, hover over the vendor option and click on affiliate contests.
Here, you can Click to add a new contest. You will first fill out the contest details, which include selecting an offer that you want to have a contest for, as well as the products that will be included in the contest.
It’s recommended that you just allow all of the products in that offered to be included, instead of just the front end or something else. You can give your contest a name, such as first 24 hours, or any name that conveys something about your contest.
This platform allows you to choose different contest types. These include the total revenue earned, total number of sales, or total number of leads. It’s usually best to do total revenue, because that gives the person who earned the most money the top prize.
You can add a description for the contest if you want, and then set up the start date and end date for the contest. You are allowed to host multiple contests for each launch, so you may have one contest for the entire launch, one for the first 24 hours, one for the middle, and one for the end if you want to.
You can choose how many winners you want to have for the contest, such as 1st through 3rd place or 1st through 5th place. You can also choose how many affiliates you want to display on your leaderboard page.
For social proof, it’s always good to have a large number of affiliates showcased so that everyone can see who all is promoting you, and they will also know where they stand on the leaderboard so that they can push your launch harder to their list.
You can also turn on the public option so that your contest is listed on the affiliate offers and details page where affiliates can go to search for launches that have contests associated with them.
You can also choose whether or not you want to allow affiliate teams. Some marketers have contest for both individuals and teams. If you allow teams and don’t separate the contest, it gives an unfair advantage to those who are partnering up with someone else.
When you are finished and have all of your information entered, click the create button at the bottom of the page. You can include the details of this contest on your JV page as an extra incentive to bring people onboard.
If you are a new vendor, you can start off with a low cash prize such as $100 for first place, $75 for second place, $50 for 3rd place, and $25 for 4th and 5th place. As you grow your business, you can increase your cash prizes so that you’re paying more and more to the people who are supporting your business.
#16 – Make Strategic Announcements Where It Matters
Next, you want to make an announcement of your upcoming PLR launch so that you expand your reach with affiliates. The first place you want to go is Muncheye and get signed up for an account there.
This is where many marketers make the announcement of their upcoming launches, and affiliates can separate and search according to categories, one of which includes PLR.
When you submit your listing, you will be creating what looks like a WordPress post. You will enter the title, which includes your name and the title of the product launch. You can copy and paste your JV page into the body of the listing if you want to.
Then you will fill in some information that includes the launch date and time, the front end pricing, the commission percentage, and you will also include a link to your JV page and left the visitors know which affiliate network you will be using (such as Warrior Plus) and which category it should be placed in (PLR).
Once it is approved, you will be able to revisit the site and see your listing. There are other places you will want to make an announcement about your upcoming PLR launch, too.
You can announce it on your social media profiles, which is especially effective if you have been networking with prospective affiliate marketers. Make sure you do not tag anyone in these posts, because that will infuriate many affiliates and make them refused to promote you.
You may also be part of some groups for PLR vendors or Internet marketers in general where people share their upcoming launches so that other marketers can consider promoting for you.
And of course, if you have your affiliate list growing, over time you will want to immediately announce to your list of affiliates whenever you have a new launch coming up, and make sure you send them the details as well as a link to the joint venture page so that they can get everything ready for their promotions.
You do not want to include a review copy of your product on the JV page. This should be reserved for a select few affiliates that you want to make sure you get onboard. There are some unethical marketers who will go around asking for review copies that they intend to use as a non paying customer, with no intention to promote you to their own subscribers.
#17 – Create Your Content with a Purpose
s you sit down to write or record your private label rights content, you need to make sure you understand the purpose your buyers will have in purchasing your content for their needs.
It’s more than just applying it to a specific area of their business, such as blog posts, email autoresponders, social networking profiles, etc. It’s about the goal they intend to achieve by using this content on these platforms and elsewhere.
Example, when you are writing articles that you know they will probably be using on their blog, you need to have search engine optimization in mind. They are hoping to use this content to rank well so that they can enjoy organic traffic from Google and other search engines.
Make sure you are researching keyword phrases, including long tail phrases that they can rank well for. You might want to create extensive pillar blog posts that can be viewed as exceptional pieces of content by the search engine bots.
If you are creating lead magnet reports, keep in mind that someone out there is considering whether or not that slant is enough of an enticement to hand over their coveted contact information.
If you are writing email autoresponders for your PLR buyers, you need to do it with the purpose of nurturing the bond between the subscriber and the vendor to build loyalty. To do this, you’ll need to share value and be conversational and approachable, not spammy.
If you are creating an info product that your PLR buyers can sell as their own eBook or video course, you have to make sure that it will be seen as worthy of whatever price point the marketer sets on it, within a reasonable amount.
In other words, spend some time researching and truly educating their readers rather than slapping together some thin content just to make a quick buck on the backs of your buyers.
If you are creating product reviews, make sure you right with the intention of the PLR buyer being able to convert that person into a commission. That means you will need to write it as if someone is giving a genuine opinion about a product, and ensure that you have a strong call to action before the review ends.
#18 – Edit Your Work to Impress People
One thing many people forget to do is edit the work after they create it. Especially if you are new to this business, you want to take time to run your content through Grammarly or some other editing tool to polish it up.
This will help you remove any typos or spelling errors as well as any grammatical issues. Most private label rights content is conversational and not grammatically perfect, but you shouldn’t have any crude words or slang included in the content.
You also want to make sure that you have not accidentally included any personal stories in your content. Remember, this is content that will be used by someone else as their own, so your personal life experience has no place being included in your PLR packages.
If you are selling video PLR, or audio PLR, you want to make sure that the files have been cleaned up so that they are visually or audibly appealing to the viewer or listener. That means it should not have any background noise, any uncomfortable pauses or other issues that are common to video and audio content.
Not only do you want the content to be put together well for your buyers, but keep in mind that prospective affiliates will be analyzing your content to see if it measures up to the standards of what they want to promote to their subscribers.
If you have used online sites as research, and you’re not adept at doing this, you may want to copy and paste one page at a time and run it through Copyscape for $0.05 per page to ensure that you have an accidentally used someone else’s content and simply tried to rewrite it.
This is an unethical and illegal way to create your content. You need to be writing from scratch. You can educate yourself in a variety of different ways before you create your content, but you can’t simply copy and paste someone else’s work and then rewrite it and sell it as your own.
#19 – Send Out Personal Recruitment Messages with Perks
Once your content is completed and polished, and your joint venture page and sales pages have all been set up, you will want to take your networking to the next level and issue a personal invitation to certain prospective affiliates.
This is usually done on Facebook and private messages, but you can also send a direct email to the individual if you have their contact information. You don’t want to do this for every single affiliate in the marketplace.
This is something that you should reserve for select individuals who have a high possibility to convert well for your launch, and who have a proven track record of success.
When you approach them, you need to include a few things such as the reason you feel your launch would be a good fit for their list, a review copy (don’t ask, just send it), a link to the JV page, and any perks you want to offer them.
Perks should be determined based on whether or not you have a contest running. If not, you can go all out. If so, you just have to make sure you don’t give certain people an unfair advantage.
One of the perks you can give these high level affiliates is a bump in commission. They are building your list and your reputation as a PLR vendor, so be willing to give 100% on the front end.
Another thing you can do is (if you’re using a download page instead of an uploaded file), give them a spot on your Thank You page. This is an area below the download link where they will have a banner or text ad that leads out to their own landing page.
If you don’t have a contest running, you can also consider these two perks: readymade bonuses and advanced promo opportunities. If you want to, you can create exclusive bonuses for top affiliates to use to promote your launch.
Giving bonuses to them when you have a contest isn’t fair to affiliates who don’t have a bonus to use. Advanced promo opportunity can be something like allowing them to promote to their list during earlybird hours.
This can be anywhere from 2 hours before the start of the launch to 2 days before others get to promote. Again, if wouldn’t be fair to let them do this if a cash prize contest were involved.
#20 – Listen to Feedback and Advice the Pros Give You
It’s important to note that when you begin recruiting top affiliates, they may provide you with important feedback if they see potential in you. For example, let’s say you send them a well written content pack, but you only have 10 articles in it for $10.
They may come back to you and let you know that a launch should have more content, and should be priced less than what the consumer would pay at full price per page. Believe it or not, there are many established, professional PLR vendors who have made recommendations to newbies like this, only to have their advice ignored.
When the launch flops because no one wants to promote it, they act baffled. You don’t have to take every piece of advice someone gives you, but if multiple people are telling you the same thing, you would be wise to listen to the advice.
If they tell you that your concept is good, but the writing is sloppy, you will want to invest in an editor who can clean it up for you before you go live. Otherwise, not only will customers fail to purchase from you again, but no affiliate who values their subscribers will promote for you, and all of your effort in creating this content will go to waste.
You also want to listen to the feedback of your customers when it comes in. They are every bit as invested as the affiliates are, if not more. This content is meant to represent them and their brand online.
#21 – Submit Your Offer to the Warrior Plus Review Team
After your content has been fully created, and edited to as close to perfect as you can get it, you will want to submit it to the Warrior Plus review team. Not only will they be looking to see if it abides by their standards and rules, but they may be analyzing it for deal of the day.
It may take a few days to hear back from the team, but you will receive an email or notification if there is anything wrong with your offer. Make sure you quickly log in and remedy it so that you can resubmit it for approval ASAP.
#22 – Make Your Listing Public and Available for DoD
Once you have approval for your listing, log into your offer settings and change the listing so that it is public. This will allow it to show up in the marketplace as a launch that people want to promote or purchase.
Your offer can then show up in the top bestsellers list, too. Whenever people go to the marketplace and click on top selling products, they can see the top ten or top 25 items for the day.
They can also see the top sellers from yesterday, the last seven days, and the last 30 days. Not only is this a place where consumers often go to shop for products they may have missed out on, but it also allows affiliates to find items they want to promote.
It tells people that your product has achieved enough sales to rank well among all of the other products in the marketplace. It boosts your chances of having a profitable PLR launch, so you want to make sure it stays public.
It will also show up on the Warrior Plus affiliate launch calendar. When affiliates are looking for something to promote, they can log into their dashboard and hover over Affiliate and choose launch calendar.
Here, they’ll find all of the upcoming launches listed each day, and they’ll be hyperlinked to the affiliate sign up page so that affiliates can request approval from you to promote for you.
If you haven’t already turned on the option for being considered for deal of the day, you want to do that at this time. Consumers who hover over marketplace in their dashboard and go to deal of the day can see a short bit of sales copy their team has written in order to promote your product.
Your product will also show up in a deal of the day banner at the top of the site. In the left sidebar of the deal of the day page, you can see all of the recent deals that have been awarded before you, along with a link so that people can go back and purchase them.
#23 – Monitor Affiliate Requests and Set Up Auto Approval for Some
Affiliate requests will be coming in once you have your listing on Muncheye, on the Warrior Plus launch calendar. You want to stay on top of these requests. Many affiliates like to plan their promotions, and get them queued up via their emails early on, especially if they are leaving town or just like to have everything scheduled ahead of time.
You don’t want to make them wait over 24 to 48 hours to get their approval link, so log in once or twice a day to check for notification at the top right side of your dashboard to see if any affiliate requests are awaiting your approval.
You will be able to see the statistics of each affiliate who has requested to promote your launch for you. Pay close attention to their refund rate, the number of sales they have made, and their conversion rate.
Ideally, you will be able to approve people who have sold plenty of products, who convert well, and who have a low refund rate. If you approve someone who has a high refund rate, you can expect the same to happen to your launch.
Likewise, if you approve someone who has a low conversion rate, it’s going to make your overall launch look as if it is not converting well, so you want high converting affiliates onboard – at least in the beginning.
If you want to go back and approve lower converting affiliates after the first couple of days of the launch, as long as there is not a contest that would prohibit them from succeeding in that, you might choose that approach so that top affiliates can judge the success of your launch based on higher ranking affiliate performance.
As you launch more products, you will have the opportunity to set some affiliates on auto approval for your launches. That means they do not have to wait for you to grant their request to promote, and as soon as they request approval, their affiliate link will pop up for them.
#24 – Test Your Funnel to Make Sure It’s Working
When everything is approved and ready to go, you want to test the funnel, to make sure that every element of your launch is working. That includes everything from the loading of the sales page to the buy button, the checkout process, and more.
They have created a system that allows you to lower the price for your test the process so that you can see if the system is functioning properly. Make sure you purchase every level of your funnel, including all of the upsells or downsells.
#25 – Be Ready When the Launch Goes Live
Even though you tested the system, you still want to be standing by when your launch goes live so that you can address any concerns immediately. For example, you don’t want your site to crash because you have a large amount of traffic coming in.
Pay attention to your emails to see if any customers or affiliates are notifying you of a problem, and also have a tab open with your Facebook messages loaded so that you can see if anyone contacts you on social media.
If you do encounter any type of problem, you can immediately close the launch and email your affiliates until it is rectified, or contact the Warrior Plus support team to help you if necessary.
#26 – Start the Process of an Immediate Follow-Up Launch
Once your launch goes live, you want to immediately begin the process of planning a follow-up launch. This is something you will be announcing as soon as your current launch comes to an end.
You should have a few days to plan the launch, and possibly set up your joint venture page so that everything is ready to go for a major announcement at the end of your current launch.
You may want to go with a different niche topic, or, based on the feedback you are getting, plan for a different type of media format or style for your content. You might want to do an additional level of your funnel, or change your price points – but now is the time for you to make these decisions.
#27 – See Who Is Worth Reciprocating for and Avoid Those Who Aren’t
During the launch process, you will have certain affiliates who perform very well for you. In this industry, there is often an assumption made that you will reciprocate for those who bring a lot of sales in for you.
While you do have a certain amount of loyalty to the affiliates who help you succeed financially, your ultimate loyalty is to your subscribers, not anyone else. You are there to protect their interests.
Therefore, you never want to agree to a reciprocal promo unless you have carefully evaluated the launch and the marketer behind it to see if it is a good fit for your audience.
There are many scummy marketers who are capable of bringing in sales, that you would never want to send someone you care about to. If you know they have the ability to mislead or scam your subscribers, you can simply decline the reciprocal promotion with confidence.
Don’t get pressured into any kind of situation. Instead, focus on paying it forward to those who have promoted and supported you, who also have the same ethics and same quality of content that your subscribers expect from you.
#28 – Pay Out Prizes as Soon as the Launch Is Over
There are etiquette factors involved with contests. For example, you always want to make sure that you set aside the money so that you can pay your prize winners. There are some vendors who end up spending the money they earn, and they immediately tank their reputation and ensure that no one will promote for them in the future.
Set aside your money as soon as it starts coming in, and once you have enough to pay the prize winners, then you can spend whatever is left. You want to make sure that you pay your prize winners immediately after the launch ends, and not make them wait 30 days.
#29 – Follow Up with Affiliates and Customers
Make it a point to follow up with both your affiliates and your customers when the launch is complete. Not only do you want to thank them for promoting or purchasing from you, but you want to get their feedback so that you can make any improvements for future launches that you feel need to be implemented.
Sometimes, you might add an unexpected perk. For example, if an affiliate performed exceptionally well for you, even if you didn’t have a contest, you might send them a little bonus payment of 50 to $100.
Or, you might want to send your new customers who purchased from you a little free gift that can helps them get more mileage out of their content. For example, you might create a checklist for using your PLR.
#30 – Reinvest Part of Your Earnings to Take Your Launches to the Next Level
The last thing you want to do is to reinvest part of your earnings from your PLR launches to take them to the next level of success. Sometimes, that might mean bringing a writer onboard as a freelancer who can help you develop more content so that you can have larger launches and higher price points.
Other times it might mean investing in tools that can help you create better content. For example, you might pay for Photoshop, Camtasia, or an editor that can help you deliver the best content for your audience.
Becoming a private label rights vendor is easy for those who know how to research and write or create content from scratch, and who have their ethics intact so that others will want to promote their efforts now and in the future.
There are many PLR vendors who have been in this business for well over a decade, and their success should serve as proof that this business shows no sign of slowing down, and is a great way to support you and your family for years to come.
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